Established in 2000, LJH Cosmetics has since rebranded itself as Dr. Ceuracle. The brand’s new name combines the words “cosmeceutical” and “miracle” to emphasize the efficacy of its wide range of products. Dr. Ceuracle’s motto "Curing Skin, Caring Beauty” highlights its balanced use of natural ingredients, dermatological knowledge and technology to solve skin concerns and enhance beauty.